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Agenda – Day 1 – Nextv Sports Latin America

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Dataxis

Nextv Sports Latin America - Agenda Day 1 - Tuesday - April 5th, 2022

09:00 - 09:45 AM (GMT-5)

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The new sports rights scenario in the era of streaming and D2C

Global sports OTT & D2C deployment
The new sports right economy after COVID
Advances in OTT technology for sports
PPV vs. subscription model in sports OTT

09:45 - 10:00 AM | 15 min

Break & Networking

10:00 - 10:45 AM (GMT-5)

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Fan engagement, social media & gamification strategies

Social networks and sports in Latin America
Trivias & polls in storytelling
Co-viewing sports TV strategies
Fan engagement and gambling

10:45 - 11:00 AM | 15 min

Break & Networking

11:00 - 11:45 AM (GMT-5)

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Esports in Latin America: from virtual video games to serious business

New storytelling, AI and AR for esports
Esports integration in OTTs, Pay TV and FTA
Sportification of esports with associated club teams
Multi-platform esports strategies

11:45 - 12:00 | 15 min

Break & Networking

12:00 - 12:45 (GMT-5)

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The rise of sports team-owned OTT platforms

New alternative content for fans
Additional value for sponsorships
Individual subscription and premium season ticket models
Female, youth and senior divisions as part of team ecosystem

12:45 - 1:00 PM

Break & Networking

1:00 - 1:45 PM (GMT-5)

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The booming football streaming business in Brazil (Portuguese-speaking session)

Impact of the “Lei do Mandante” in the Brazilian football streaming business
Super-aggregation agreements with OTT services and commercial partners
Improvements in interface and user experience
Customer retention and ARPU growth strategies