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Agenda – Day 1 – Nextv Sports Latin America

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Nextv Sports Latin America - Agenda Day 1 - Tuesday - April 5th, 2022

09:00 - 09:45 AM (GMT-5)
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The new sports rights scenario in the era of streaming and D2C

  • Global sports OTT & D2C deployment
  • The new sports right economy after COVID
  • Advances in OTT technology for sports
  • PPV vs. subscription model in sports OTT

09:45 - 10:00 AM | 15 min

Break & Networking

10:00 - 10:45 AM (GMT-5)
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Fan engagement, social media & gamification strategies

  • Social networks and sports in Latin America
  • Trivias & polls in storytelling
  • Co-viewing sports TV strategies
  • Fan engagement and gambling

10:45 - 11:00 AM | 15 min

Break & Networking

11:00 - 11:45 AM (GMT-5)
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Esports in Latin America: from virtual video games to serious business

  • New storytelling, AI and AR for esports
  • Esports integration in OTTs, Pay TV and FTA
  • Sportification of esports with associated club teams
  • Multi-platform esports strategies

11:45 - 12:00 | 15 min

Break & Networking

12:00 - 12:45 (GMT-5)
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The rise of sports team-owned OTT platforms

  • New alternative content for fans
  • Additional value for sponsorships
  • Individual subscription and premium season ticket models
  • Female, youth and senior divisions as part of team ecosystem

12:45 - 1:00 PM

Break & Networking

1:00 - 1:45 PM (GMT-5)
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The booming football streaming business in Brazil (Portuguese-speaking session)

  • Impact of the “Lei do Mandante” in the Brazilian football streaming business
  • Super-aggregation agreements with OTT services and commercial partners
  • Improvements in interface and user experience
  • Customer retention and ARPU growth strategies